WHEN THE REST OF THE INDUSTRY WAS LOOKING AT POWDERED GLYCEROL, EVOGEN LOOKED AT PURE LIQUID GYLCEROL. It’s easy to be like everyone else and quite honestly, the sports nutrition industry is guilty of this. One brand uses an ingredient, hypes it, then others come on board. Round and round we go. Not Evogen. The reason being, CEO and 22x Olympia winning coach Hany “The Pro Creator” Rambod doesn’t create products just like everyone else. Evogen is known for innovation and doing what’s best for athletes since its inception in 2008. So what’s wrong with powdered glycerol? There is nothing wrong with glycerol itself, but to make a powder, it’s combined with an ingredient called silica. Fundamentally this is where companies go wrong because this approach severely limits the amount of glycerol you can fit into a product serving. Some silica is ok, too much causes chalkiness and potential GI issues. To get the true hyperhydration effects pure glycerol is clinically proven to create, you need over 10x the amount found in most powdered glycerol products. This is based on REAL research and pretty much all the brands using powdered glycerol ignore this except for Evogen Nutrition.